Experience true southern living in this town many proudly call home.
Broadway is a thriving town in the heart of Virginia’s Shenandoah Valley. Town leadership encourages entrepreneurship, supports existing business growth, and welcomes new business development. With effortless connectivity to the Harrisonburg Metro Area and Shenandoah Valley region, Broadway continues to play its historic role as a social and economic center in northern Rockingham County.
Let us help you build your future in this town we’re proud to call home. Email Cari Orebaugh, Deputy Town Manager, Town of Broadway.
Community Profile
Demographics
Within Town Limits:
- Population: 4,170
Source: U.S. Census Bureau Estimate, 2020 - Total Housing Units: 1,736
- Median Age within Town Limits: 34.2
- 18 YO and over: 71.5%
- Median Income by Families: $61,047
- Median Income by Married-Couple Families: $81,799
- Median Household Income: $48,594
- Employment Rate: 66.9%
Source: 2019 American Community Survey 5-Year Estimates
- Population: 9,123
- Households: 3,648
Within 20 minute drive time of Town of Broadway offices*:
- Population: 61,901
- Households: 20,773
Within 30 minute drive time of Town of Broadway offices*:
- Population: 117,126
- Households: 41,294
*Source: 2019 American Community Survey 5-Year Estimates
Community & Transportation
Average Commute Time: 22 minutes
Distance to:
- 4-lane highway: Route 42 runs through Town of Broadway
- Interstate 81: 5 miles/7-minute drive to Exit 257 (southbound); 8 miles/12-minute drive to Exit 264 (northbound)
- Downtown Harrisonburg: 12.5 miles, 17 minutes
- Sentara RMH, Harrisonburg: 19 miles, 23 minutes
- Staunton: 39 miles, 37 minutes
- Winchester: 56 miles, 55 minutes
- Washington D.C.: 118 miles, 1 hour 56 minutes
- Richmond: 140 miles, 2 hours
- Shenandoah Valley Airport: 31 miles, 32 minutes
- Dulles International Airport: 107 miles, 1 hour 43 minutes
Culture, Outdoors & Events
- Voted the safest city in Virginia in 2021 by SafeWise
- Over a dozen annual community events
- Two parks – Heritage Park and Broadway Community Park – providing a place for sports, swimming, family fun, and recreation
- Incredible walkability with the majority of housing developments connected to Main Street by sidewalks
- Strong existing businesses representing a variety of industry
- Entrepreneur and small business support from Broadway Coworking and Harrisonburg-Rockingham Chamber of Commerce partnership
- Family-focused community with elementary, middle and high school within town limits
- Scenic 45-minute drive to Shenandoah National Park
- Broadway Farmers & Community Market open seasonally
